Can you imagine a world without music? Me either, it brings joy to your world and music has had an impact on everyone you know. Music inspires us and brings ups hope. We listen to music while at work, during free time and can you imagine trying to finish your workout at the gym without your favorite tunes. The latest trend in music is listening to streaming services.
We have basically two types of streaming services, paid sites and others that are offered free. The difference between the two lies in your ability to download the music. If you subscribe to a paid service you can download the music and load it onto your MP3 player to listen whenever you want. You can either pay a monthly subscription fee or you can pay for each song you download. Free streaming services allow you to listen to any music you want via the internet.
Here are 5 free digital music streaming sites you can listen to:
Pandora is more like digital radio where you can choose the genre of music that you prefer. After you pick the genre it will offer you a play list where you choose songs to play and listen to. Pandora has over a million songs in their catalogue so you are bound to find something that suits your fancy. You will need to create an account to listen to music and it does offer a paid option if you want to download the music you listen to. They also have an app for your phone so you can listen on the go.
Spotify has more than 20 million songs in their catalogue and it is one of the oldest streaming sites. You will need to create an account even for free listening and there are ads on Spotify, you can upgrade to the paid version to get rid of them. Spotify also has an app for your phone.
If you have ever owned an iPhone or iPod then you know all about iTunes and no explanation is needed. You need to be an Apple user and again you can get free and paid options.
This site has a pretty big catalogue that you can access along with a search feature to find your favorite song or artist. Many of the songs can be downloaded at no cost while there are some that have a fee.
Plenty of industries have had to change the way they do business because of the digital revolution but very few had to adapt as much as the music industry has. Where record sales and the radio used to dominate neither of those are really relevant today with digital music streaming all over the internet. While the industry has had to adapt they are still stuck between the old way of doing business and trying to figure out how to survive today. Here are the 4 biggest challenges the music industry faces today.
Figuring Out the Data
Data and how it is stored and maintained is still something the music industry is trying to figure out. When it comes to things like reporting of royalties and usage to musicians, songwriters and recording companies, it is extremely difficult to get an accurate picture. There is no transparency among streaming services and artists don’t have the ability to audit the data that the streaming service provides.
There is no central database of record of who is entitled to benefit from music. While almost everyone in the industry agrees that such a database should exist, they can never agree on who should put it together, how it should be built and of course no one can agree on who should pay for it. That will continue to be a challenge going forward as streaming services evolve.
Figuring Out the Money
For the average person wanting to listen to their favorite song they simply head over to Spotify or Apple Music and start listening. However nobody ever wonders how or if their favorite artist gets paid from those services. The debate on how revenue is shared has been around since the beginning. Most of these companies offer revenue sharing arrangements with artists and record labels, this isn’t working and they need to figure out a system that does. Here is a breakdown on why the this isn’t working.
Making a Better Service
Take the 3 biggest digital music services today, Spotify, Pandora and iTunes they have pretty much the same catalogue of music and the pricing is the same. How do they go forward? How will they integrate with other entertainment platforms? How do they evolve and stay unique.
Even today marketing for music is still done by the big record labels. However what they are looking for now is revenue generated at a release date. The first month of sales are really all they are concerned with and beyond that the marketing stops and the marketing department starts looking for the next big release. This is great for the record label and nobody else.
As music moves toward streaming services and the listener is offered more choices than ever before, they need to concentrate on sustained listening to continue to generate revenue. There is no doubt of the changes in the industry and that there are still some growing pains it will have to get through.